Tag Archives: tips

Russian Roulette: The Curse of Inconsistent Focusing

I am currently on my third copy of a particular lens; one of the Sigma ‘Art’ series. Incredible build on this lens coupled with all-round solid performance across the entire zoom range. Remarkably, the lens is able to stop down to f1.8 (despite being a zoom). You can appreciate the criticality […]

Customer is King

[Disclaimer: Image above is in no way a reference to depicted clients’ conduct. Any inference is purely incidental]   If you’ve ever handled anything remotely close to a business, then you already know the golden rule: ‘The Customer is King’. That’s the beginning, centre point and closing chapter of business as […]